Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
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Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
OCI Issues NAIC AI Bulletin
On March 18th, 2025, the Wisconsin Office of the Commissioner of Insurance (OCI) issued a bulletin addressing the use of Artificial Intelligence (AI) within the insurance industry. This bulletin was drafted from and largely mirrors the NAIC Model Bulletin that was published in December of 2023. The bulletin has so…
Read MoreOCI Bulletin: The Use of the “NPN Override” Function
PIA encourages agents to review the following bulletin and to be aware that OCI is taking action against those they are alleging are engaging in fraudulent enrollment in the ACA. Please review OCI’s position and utilize PIA’s legal hotline with Axley Attorneys if needed. Date:Â March 14, 2025 TO: All Agents,…
Read MoreWisconsin Insurance Agent Day at the Capitol: A Powerful Day of Advocacy
On March 12th, insurance agents from across Wisconsin gathered for Wisconsin Insurance Agent Day at the Capitol, hosted by the PIA of Wisconsin and IIAW. Those in attendance participated in a crucial opportunity to advocate for independent agents, educate policymakers, and engage in discussions that will help shape the future…
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