Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
Mark Your Calendar
Learn More
Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
Jon Strom Named Stony Steinbach Award Winner for 2025
The Stony Steinbach Achievement Award is presented each year to a PIA of Wisconsin member who embodies the same energy, efficiency, and enthusiasm that its first leader brought to the organization for more than forty years. It’s one of our most meaningful honors – not just because of what it…
Read MoreBrenda Steinbach’s Legacy
Brenda Steinbach Presented with First-Ever Lifetime Achievement Award Last week, the Professional Insurance Agents of Wisconsin (PIAW) Board of Directors awarded Brenda Steinbach the inaugural Lifetime Achievement Award at the annual ENGAGE Convention in the Wisconsin Dells. A Career Rooted in Commitment Brenda’s journey with PIAW began in March 1984.…
Read More2025 Ron Von Haden Agent of the Year: Steve Albinger
The Professional Insurance Agents of Wisconsin (PIAW) is proud to announce Steve Albinger of Couri Insurance Associates in Waukesha as the 2025 recipient of the Ron Von Haden Agent of the Year Award! This prestigious award, named after the late Ron Von Haden, a long-time leader in the Wisconsin insurance…
Read More