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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the
Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.

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Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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Educate

We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.

Advocate

With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.

Collaborate

The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

Our Recent Posts

Six Things Insurance Agencies Should Review Before Year-End

October 8, 2026

6 Things Insurance Agencies Should Review Before Year-End December may mark the end of the calendar year, but September is a much better time to start looking at how your agency is likely to finish it. By the time year-end results arrive, many of the factors behind them are already…

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Get to Know PIA Director: Chanee Boehnen

October 2, 2026

Chanee Boehnen has been in the insurance industry for 17 years and now owns the independent agency her and her father started from scratch: Lundell Insurance in Dodgeville. Chanee has been a member of PIA since 2015, serves as Chair of the Member Value Committee, is a member of the…

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Slip and Fall Prevention for Bars and Restaurants

September 29, 2026

Slip and fall prevention is quiet work. It keeps servers moving, guests comfortable, and your busiest nights running the way you planned them. Slips, trips, and falls are among the most common claims restaurants, bars, and taverns face, and most are preventable with a routine your whole team can follow.  …

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