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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the
Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.

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Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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Educate

We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.

Advocate

With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.

Collaborate

The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

Our Recent Posts

The AI Tool That Scared Anthropic & What it Means for Your Agency

May 14, 2026

When the company that built an AI tool won’t release it to the public. What happened, and why insurance agencies need to pay attention… By Lamar Garrett | Redbird Security Last month, Anthropic, one of the most prominent AI companies in the world, built something that alarmed even them. Their…

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Take the PIA National Membership Survey!

May 14, 2026

PIA of Wisconsin members are encouraged to participate in an important membership survey being conducted by PIA National. The survey is designed to gather feedback from insurance professionals across the industry and better understand how the association can continue supporting member success in the evolving independent insurance marketplace. Feedback collected…

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Supporting Clients Beyond the Policy

April 23, 2026

BY: Melissa Brown, CPIA | PIA Director As independent insurance agents, we do far more than match clients with the right coverage. We often become educators, advocates, and steady voices during stressful moments. Sometimes that support looks like guiding someone through a claim. Other times, it’s helping them navigate something…

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