Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the
Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
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Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
Be Prepared For Carrier Cybersecurity Audits
By Lamar Garrett, Redbird Security There is a conversation starting to happen between carriers and their appointed agencies that most agencies don’t know is coming. It is not a renewal discussion. It is not a market access negotiation. It is a cybersecurity audit. The agencies that are not prepared are…
Read MoreAI Chatbots in Insurance Agencies: Where Efficiency Ends and Exposure Begins
AI chatbots are quickly becoming part of the modern insurance agency. From answering routine customer questions to assisting with internal workflows, these tools offer a practical way to help improve responsiveness and streamline operations. Used thoughtfully, they can enhance the client experience and allow agency personnel to focus on more complex,…
Read MoreGet to Know: PIA Director April Tarras
April Tarras of Advantage Insurance Agency in Plymouth has been serving as a Director on the PIA Board since 2023. During her career, she has served in many capacities, both as a carrier representative and now as an agency owner. April’s involvement with PIA is deeply-rooted, with her serving on…
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