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Cross-sell, upsell, account rounding. These are popular insurance terms but by no means unfamiliar to most marketing professionals. From “super-sizing” your fast-food order to reviewing items “customers also bought,” reaching beyond your client’s primary purchase should be a key sales approach in every insurance agency’s office. New Clients The best opportunity to present a multi-line…

Due to a reported uptick in beneficiary complaints against third-party marketing organizations, the Centers for Medicare & Medicaid Services (CMS) has issued a rule imposing new marketing requirements on all third-party marketing organizations selling Medicare Advantage and Part D plans. The final rule has been published and the requirements will go into effect starting October 1st…

  During the summer months there are many outdoor special events, such as concerts, festivals, fairs, and parades, just to name a few. It takes a lot of planning and effort to coordinate these events and you never know what the weather will bring. All the effort put into the event can make it tempting…

You may be the safest, most responsible driver in the world, but there are two periods of the day that will always increase your chances of a serious driving mishap, regardless of your skills and driving experience. I’m referring to sunrise and sunset, the two parts of the day wherein the sun is directly impeding your…

As the temperatures begin to rise, severe storms start to make headlines around the nation. When I was growing up, I remember the weather myth that you should keep your windows cracked if a tornado is in your area to equalize the pressure. Is this true or a myth? Here are some of the common…