Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
Mark Your Calendar
Learn More
Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
Account Rounding: Maximize Your Marketing Strategy
Cross-sell, upsell, account rounding. These are popular insurance terms but by no means unfamiliar to most marketing professionals. From “super-sizing” your fast-food order to reviewing items “customers also bought,” reaching beyond your client’s primary purchase should be a key sales approach in every insurance agency’s office. New Clients The best…
Read MoreCatalytic Converter Thefts
It takes less than two minutes for a thief with a reciprocating saw to crawl under your vehicle and make the two or three cuts required to steal your catalytic converter. Less than two minutes time to take a part they will salvage for $200 and you’ll need to replace…
Read MoreCMS’s New Marketing Requirements for Medicare Advantage & Part D Plans
Due to a reported uptick in beneficiary complaints against third-party marketing organizations, the Centers for Medicare & Medicaid Services (CMS) has issued a rule imposing new marketing requirements on all third-party marketing organizations selling Medicare Advantage and Part D plans. The final rule has been published and the requirements will go…
Read More