Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
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Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
Wisconsin Insurance Agent Day at the Capitol: A Powerful Day of Advocacy
On March 12th, insurance agents from across Wisconsin gathered for Wisconsin Insurance Agent Day at the Capitol, hosted by the PIA of Wisconsin and IIAW. Those in attendance participated in a crucial opportunity to advocate for independent agents, educate policymakers, and engage in discussions that will help shape the future…
Read MoreSECURA Insurance celebrates 125th anniversary
Neenah, Wis. (Feb. 28, 2025) – SECURA Insurance, a property-casualty insurance company, celebrated its 125th anniversary March 1, 2025. SECURA was founded in 1900 by Julius Bubolz, a local farmer, after a tornado tore through New Richmond, Wisconsin causing incredible property damage, killing more than 100 people and injuring 500…
Read MoreRural Mutual and Badger Mutual Finalize Affiliation Agreement
Madison, Wis. – Jan. 16, 2025 – Rural Mutual Insurance Company and Badger Mutual Insurance Company, with a combined 227 years of providing farm, commercial, and personal policies, have finalized their affiliation agreement based on regulatory approval from the Wisconsin Office of the Commissioner of Insurance (OCI) as of January…
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